Love it or loathe it, but over 35% of the Google searches return local results. So, if you are serious about capturing the market and growing your business, you need to take local SEO seriously. With the revolution of the Internet, the web users are becoming more sophisticated and people are turning to the web to find local products and services. This is quite true for the businesses that sell products directly through the Internet; as well as for those who intend to promote locally their brick-and-mortar business through this medium.
There are various benefits of local SEO that came to the business owners through the SEO strategies that arrived right on time. At the time of economic turmoil, the business owners realize the need for creating different revenue avenues. This leads to the local small retailers to create their online presence to target the Internet savvy customers. Various retailers came up with various tactics such as discounts and offers to capture their target market.
Another factor that makes the businesses benefit from local SEO Optimization is that it allows them to reach out to the customers who refer to buy product online rather than driving to the nearest mall or grocery store. Furthermore, Internet is now available on mobile, making it a giant place to shop. Customers now carry their Internet connecting device in their pockets, and whenever they are hungry, they’d rather order food online than going to the restaurant.
While talking about local retailers, the Top 10 ranking of the website is particularly critical. The customers looking for a service/product in the area want to have it quickly and they surely will not screen the second page of results.
What is promoting a website?
Global or local, reaching the top 10 of the search engine result page is the key.
However, there are a few challenges faced by the locally based sites. The huge size of the Internet makes their presence almost negligible. With local SEO, you can reach out to the local target market and greatly benefit from it. Localized search marketing needs a different approach altogether.
With local SEO services, you will be able to design a search engine optimization strategy that focuses on the local searchers looking for specific products and services. This will help you drive local visitors to your site. In order to target these local searchers, you need to first understand the online behavior and find out how the users try to find you. Localized SEO will help you reach out to your potential customers easier than you think. What’s more? Even they will be able to find you much easily.
Many times the local business owners get a basic template and expect their snappy new site to deliver results. They are highly disappointed when this doesn’t happen. The main reason behind this is that the search engines are not aware that the site exists at all. On the other hand there are some local business owners who get attractive websites designed but without any SEO in mind.
We, at ACSIUS, understand the requirement of each business owner and help to incorporate local SEO strategies to help our clients gain visibility in the Internet, both locally and globally. Our SEO experts know what works and what doesn’t in the local market. Our site optimization services will help your visitors find you easily, and thus boost your web traffic and sales!