When we raise up the topic of SEO i.e. search engine optimization, only one thing knocks our brain and that is keyword optimization. The entire SEO marketing is thought to be dependent on keywords chosen out of particular business. Be it offsite optimization or onsite optimization, experts are always on try to best blend the keywords. Even though, Google’s Panda extracts the inoperative and baseless keyword stuffing and fuzzy contents, but still keyword selection and strategizing them are considered as the initiation of search engine optimization.
However, Google is always up with new strategies and its algorithms for optimization purpose. It never allows the thick-usage of keywords. The particular offsite content should be not highly promotional rather it gets to be informative and understandable to the readers. The readers should find something knowledgeable and appreciative. If your contents are going against these norms, you have higher prospects either to be penalized or receive low ranking. The excessive keyword-stuffing actually kills the exact substance of the content.
In accordance with today’s SEO masterminds, onsite promotion is now better way to get ranked on top, but there are too significant statutes to be followed. Going by a few strict decrees for online optimization, we have found these Do’s mentioned below:
• Keyword Stuffing Has Lesser Value Than Perfect Content Positioning:
It is suggested that the positioning of the keywords to be concentrated on more rather than its frequency. On each page of the content, keyword must be stuffed first in the heading and then in the third paragraph (as advised). Contents appearing on header matter the most and have greater values than the contents appeared on footer.
• When It Comes To Onsite Optimization, “To Be Reasonable” Is Mandatory:
The usage frequency of keywords and its placement in the content page matter the most and this’ what Google also looks for while evaluating one’s website. Be it any sort of service, the keyword analysis must have gone through logic. If you got an e-commerce business for branded clothing, you would certainly not put keywords like “Catering service for birthday parties.” This is no longer reasonable. When readers would try to find out services like yours, they would type something like “affordable branded clothing.” That is meant, your keyword analysis must to be done on semantic basis.
• What matter the next is website design:
What Google cares for the most are its users. It does not want its users to switch over something else due to any misconception or lack of information. Hence, it has become necessary for all the website runners to get the most comprehensive and user friendly web design.
Web design precisely means the navigation of any site. If the navigation of any site is clearly designed and users find it very easy to go with, Google would evaluate the site as one of bests. First and foremost, the sitemap is mandatory to include and then the other conventional pages like Contacts, About Us, Our Services, Our Aims, and Home page. Unless and until, you do put up a substantial and spontaneous, no matter how solid your contents are, it is not going to impress Google.
• Last But Not The Least, Site Speed And Its Surveillance Now Matter:
Competition is way higher than yesterday. The way, one now looks for information on Google, it has largely changed. People now got more questions and more platforms to search for it and the easiest and fastest ones are their mobile phones. Users are now more comfortable with their phones what help them get information anywhere at any time. And, as a result, you too got to have your website mobile-responsive and faster at speed as well.
People’s wants have increased and they always look for something and if you want to be the first one to answer any of user’s question through your website, you have to be quicker than the next one in queue. The much faster your website opens up, the user is yours. So, to have a fastest site speed has become necessary.
Apart from that you better get a backup system for all the data you receive every day. Security is the second most important thing to sleep on. There are malware on Internet, what can destroy all your Internet resources in no time and leave you in vacuum. Hence, it is always important to get a security support system behind. Contact IT infrastructure service providers, they would help you 24*7.
Conclusion: There are easy ways and there are right ways to do things. The right ways are always tough to follow every time, but one who has succeeded in following all the right ways to attain the everlasting success, he/she is actually known as the best one to contact.
Being a modern day SEO executive, you must stay updated 24*7. Ideas are many, but only one is to be used as the key to perpetual success. Here, you all have found the updated mechanism of On page Optimization. In the world of SEO, these methods are to be followed religiously.