It often happen even to the reputed sites that on some fine day you get hysterical by not finding your website in the top ten search results displayed by major search engines. Not even in top twenty, thirty or even forty results. Then what to do in such case? Down trending website ranking can cause serious damage to your traffic and sales proposition. But before incorporating some major SEO tools, these basic tips would surely help in improving the ranking of your website.
There are terra bytes of document out there over the internet that claims to give the accurate as well as explicit guidelines to follow in order to improve the ranking of your website. Though cannot be treated as misguiding but at the general perceiving level it is too much confusing. Following the ground level basic rules is a key to accomplish your objective. While striving hard for the ranking, there are two major issues which should be taken care of immediately. The first is to put the focus on the home page of the website and second task is to do little research on your keywords.
1) Well Organized Right Content
Since the past decade there has been a significant change in the way in which Google crawls and index the website. Presently it gives priority to the quality rich content. Well organized and information rich content is now the king and relatedInfographics related to content serves as an add-on. Moreover, the proper introduction of the website also puts positive impact.
2) Keyword Density and its Proper usage
The keyword of the website is two-way tool. Insincere usage may put your website in spam list whereas efficient usage allows your website to display in the top ten search results. Some basic tips for efficient usage of keywords are:
- Including your target keyword in the domain
- Including your target keyword in the URL of the website.
- Using H1 (Header 1) Tags from your target Keyword: While posting any article always remember to include your target keyword in the title of the article. But don’t stuff your article description with keywords. Proper and grammatically correct usage will promote your content in the right direction.
- Moreover, if you are using info graphics in your content, then always try to put your target keyword in the alt text description.
3) Keyword Density
Major search engines look for the density of the keyword in the content of the website. Deliberate usage of keywords surely doesn’t help. Keep it natural, meaningful and informative. There are tools available over the internet to check the density of the keyword. Long and complex keywords also put negative impact, so always try to keep your keyword short and simple. Maximum two words keywords are effective and easy to search
4) Directories Submission
It is one of the most effective and result oriented tool to increase the ranking of the website. There are millions of directory submissions sites which accept URL and thus providing the most needed back links to the website. It is however important to submit your directory to the correct category. For example if you are a travel package service provider then you must submit your website to the travel category otherwise it wouldn’t be helpful.
5) Meta Data
Heading metadata is accountable for the page titles exposed at the top of a browser window. Title metadata is the most tag on your website. Apart from Meta data, Description Metadata also is important. It is descriptive information about your website that the search engines search for. It can be assumed as short information of the website. It should be concise, informative and appealing and relevant to the services and products of the website that you intend to sale or deliver through the site.
6) Effective use of Social Media
In today’s digital world, almost every person is connected with social media. So what could be the best way to advertise your site other than social media? Regular activity and posts of your site on these platforms would considerable increase the ranking of your website in short span of time.
The above written tools are most effective when used simultaneously but in balanced proposition. Upgrading or downgrading of the ranking solely depends on the number of visitors of your website. Offering various attractive packages, discounts and quality service as well as trusted partnerships plays important role in the same.