Pay Per Click (PPC) emerged as the most vital activity of increasing traffic to any site and thus to make any business profitable. Being an important part of digital marketing, it is considered to be an easiest method of bringing your site on the top in SERP. This attracts a large number of entrepreneurs seeking to improve performances of their business sites.
Meanwhile, it has been observed that most of them prefer to do PPC on their own as they think it is so easy that they can do it successfully. Not surprisingly, most of these people end up seeking professional assistance at some points and also at any agency. The reason is they commit some mistakes that deprive them from getting the desired results.
Here are top three mistakes that such people generally commit.
Bidding too low
Most of these persons generally prefer to choose low budget, which resulted in less impression share for such business and also when the ads id reflects, they are generally low in the SERPs and the click through rates get dismissed. However, such people generally don’t have idea that they can still stay within their budget, when it comes to cost per click if you show the search engine you are ready to pay and doing your job seriously.
Do a lot in one ad group
One must keep in mind that each ad group must have only one activity to do, with just one focus. A common mistake that a lot of practitioners commit is to do a lot of things in just one ad group by inclusion of some keyword phrases that are too dissimilar.
Not keeping pace with modern innovations
The toughest part of such activities is to keep with all new strategies and features. One must take it full time job to get the desired results. So, those who are engaged in doing some other jobs can’t do PPC properly. This clearly indicates that you will miss out some important opportunities. Moreover, those of DIY practitioners if stop doing such activities for a couple of weeks, they may come back to five new AdWords features they need to learn in addition to their regular workloads.